AM SOAP in the morning starts your day happy!

All our bars are modified Castile soap, a carefully designed formula of half olive oil plus other plant-based oils for a luxuriant lather and a long-lasting bar of soap.

AM SOAPS are highly emollient with four percent extra oil and the natural glycerin (created by the soap making process) in each bar to moisturize and condition your skin. Handmade in Minnesota to smell great and look great too.

  • Bill Smith - maker/crafter

    Bill is an engineer by training and an artist at heart. He is a tinkerer and loves to fix and make things by hand. Soapmaking was one of many hobbies but because commercial bars of soap made his skin uncomfortable and itchy, he continued to learn more and experiment with different formulas of oils. He loved the skin friendly benefits of an olive oil-based soap but added other oils to get a great lather and a bar that will last longer in the shower.

    Once he had the perfect formula for a great bar of soap – the fun began as he could concentrate on a variety of scents and colorants for a bright and bold smell and look. Making so much soap that he gave pounds of it away each year, friends and family urged him to sell it as it was such great soap.

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A.M. Soap only uses oils that are food grade, cosmetic grade and certified sustainable. Our oil supplier is a women-owned company with the following certifications and partnerships:

SQF Certification (Safe Quality Food)

Non-GMO Project

OU KOSHER

USDA ORGANIC

Rainforest Alliance

RSPO (Roundtable on Sustainable Palm Oil)

  • In 2009, he started this adventure of selling his soap. Still made by hand in his home, Bill has taken AM Soap from craft shows and local retailers to now launching this website in 2022. Expect great things and be happy in the morning – that is his goal, for himself and for you!

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Upcoming Shows

  • Watermark Pop-Up

    505 Bemidji Ave. N, Bemidji, MN

    June 10, 2023

  • Faire Art Festival

    Clearwater County Fairgrounds

    Bagley, MN

    July 8 - 9, 2023

  • Watermark Art Festival

    Bemidji Library Park

    July 15 - 16, 2023

  • SeptemberFest

    Schaumburg, IL

    Sept 2 - 4, 2023

  • Holiday Bazaar

    Landmark Center, St. Paul, MN

    Nov. 30 - Dec. 2, 2023

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Retail Outlets

  • Beltrami County Historical Society

    130 Minnesota Ave. SW

    Bemidji, MN 56601

  • New York Mills Cultural Center

    24 N. Main Ave.

    New York Mills, MN 56567

  • Two Loons Gallery & Boutique

    2025 W. Superior St.

    Duluth, MN

  • 218 Clothing + Gift

    223 3rd St. NW

    Bemidji, MN

  • Watermark Art Center

    505 Bemidji Ave. N

    Bemidji, MN

Here's a video of Bill making soap in his kitchen in 2012

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